Our Business Model
How our Business Model supports our strategy of exploiting and developing our competitive advantage in pubs and brewing.
Operates around 500 food led pubs and bars
Managed Pubs
- Fully managed from Marston's
- Staff employed directly by Marston's
- Value for money, great service
- Successful trading formats – 'Two for One' and 'Milestone Carvery'
- 'F-Plan' – food, families, females, forty/fifty somethings
Objectives
- Increase estate to around 600 sites within 5 years
- Develop the 'F-Plan'
Progress
- Completion of 34 new-build pub-restaurants in last 2 years
- Food sales mix increased to 42% of sales, a 50% increase from 2005
Future Plans
- Target of 25 new-build sites per annum
- Maintain value offer
Operates around 1,600 tenanted, leased and franchise pubs
Retail Agreement
- 5 year franchise
- Part managed from Marston's Head Office
- Franchisee receives 20% of turnover
- Staff employed by franchisee
Objective
- Develop traditional tenanted model
Progress
- Offer tenants and lessees flexibility on rents and beer pricing delivering profits in 0.8% growth
Future Plan
- Increase Capex to £5m per annum to drive growth
Innovative Agreements
- Tracker Tenancy
- Pathway Tenancy
- Base Lease – Fully Tied or Free Of Tie
Objective
- Expansion of the Retail Agreement
Progress
- Retail Agreement in 337 sites
Future Plan
- Extend Retail Agreement to 600 sites
Operates breweries focusing on premium cask and bottled ales
Sales
- Marston's managed pubs and tenanted and leased estate
- Free Trade
- National On-Trade including other pub companies
- Take Home including supermarkets
Brewing
Our brands include Pedigree, Banks's Bitter, Cumberland Ale and Hobgoblin produced at our breweries in Burton upon Trent, Wolverhampton, Cockermouth, Ringwood and Witney
Objectives
- Focus on long-term growth in premium cask and bottled ales
- Leverage the 'localness' benefits of the five breweries
Progress
- Expansion of Free Trade operation around local breweries driving 8% increase in customers
- 1 in 4 pints of premium cask ale sold in England and Wales are Marston's products
Future Plans
- Expand Free Trade territories
- Continue sponsorship of England Cricket Team