Retail Agreements
Accredited by the British Franchise Association, the success of Retail Agreements is based on:
- Encouraging entrepreneurialism from the franchisee who retains a fixed percentage of the total pub revenue — usually 20% — so the higher the revenue generated, the more the franchisee can earn;
- The franchisee has control over staffing and directly employs their own staff and pays their wages;
- Marston's bears all running costs and capital investment costs of any required repair and refurbishment;
- Marston's retains greater control over the pubs than in the traditional tenanted model and can quickly respond to changing conditions by adapting the food offer or improving standards.
The George, Wilmslow
The Retail Agreement has been implemented in 337 pubs and we are on track to roll out to a further 200 pubs in 2012. Our intention is to have 600 pubs converted to the Retail Agreement by 2013. The Retail Agreement has a huge effect in increasing annual profit for the pubs involved:
Expected annual profit for 600 pubs on Retail Agreement
